The tragic death of Alice Webb, a 33-year-old mother of five, following a non-surgical Brazilian Butt Lift (BBL) procedure, has underscored the urgent need for change in the UK’s cosmetic industry.

In aesthetic practice, responding promptly to a patient reporting side effects after an injectable treatment is essential for patient safety, trust, and legal accountability.

In medical negligence cases, the existence of a duty of care is rarely in question, but this responsibility extends to non-medical professionals administering non-surgical procedures.

Negligence is a type of civil wrongdoing (tort) that happens when someone fails to take reasonable care, and their actions (or lack of them) cause harm or loss to another person. It’s one of the most common types of claims in personal injury, medical malpractice, and other civil cases.